Privacy Policy

Last Updated: October 4, 2025

Information Collected

We collect email addresses when you:

  • Subscribe to case updates
  • Submit a contact form
  • Make a donation (via third-party processor)

Analytics and Tracking

We use the following tracking technologies:

Google Analytics

We use Google Analytics 4 (GA4) with IP anonymization enabled to understand how visitors interact with our site. This helps us optimize our messaging methodology and measure the impact of our advocacy efforts.

Data collected includes:

  • Pages visited and time spent on site
  • Device type, browser, and operating system
  • Geographic location (city/region level only, with anonymized IP addresses)
  • Referral source (how you found our site)
  • User interactions (button clicks, scrolling behavior)

Google Ads (Optional)

We may use Google Ads for retargeting and measuring campaign effectiveness. This allows us to show relevant messages to people who have visited our site and measure how well our advocacy campaigns are performing.

Facebook Pixel (Optional)

We may use Facebook Pixel for retargeting and measuring campaign effectiveness on Facebook and Instagram. This helps us reach supporters and measure the impact of our social media advocacy efforts.

Why We Collect This Data

All analytics data is used exclusively to optimize our messaging methodology and measure advocacy impact internally. We analyze this data to understand which messages resonate most effectively and how to better serve our mission of defending Good Samaritans.

We do not share this data with external contractors or third parties beyond the analytics platforms themselves.

How to Opt Out of Tracking

You have several options to opt out of tracking:

Google Analytics Opt-Out

Google Ads Opt-Out

Facebook Ads Opt-Out

Browser-Level Blocking

  • Use privacy-focused browsers like Brave or Firefox with Enhanced Tracking Protection
  • Install browser extensions like Privacy Badger, uBlock Origin, or Ghostery
  • Enable your browser's built-in tracking protection features

For assistance with opting out, contact us at: [contact form on site]

How We Use Your Information

Email addresses are used solely for:

  • Sending case updates
  • Responding to your inquiries

Analytics data is used solely for:

  • Optimizing our messaging methodology
  • Measuring advocacy campaign impact
  • Understanding which content resonates with supporters
  • Improving website user experience

Data Retention and Protection

Email addresses are retained until you unsubscribe or request deletion. Analytics data is retained according to Google Analytics' default retention settings (26 months for user-level data).

We do not sell personal data under any circumstances. Your information is never shared with external contractors, marketers, or third parties except as required by the analytics platforms themselves to provide their services.

What We Don't Do

We do not:

  • Sell your email address or personal data
  • Share your information with external contractors or marketers
  • Use your email for marketing unrelated to this case
  • Share analytics data with third parties beyond the platforms providing the service
  • Use tracking data for purposes other than internal advocacy optimization

Third-Party Services

Donation processing is handled by third-party platforms (e.g., GoFundMe). Their privacy policies govern data they collect during transactions.

Data Retention

Emails are retained until you unsubscribe or request deletion.

Your Rights

You may:

  • Unsubscribe at any time via email links
  • Request deletion of your email address
  • Opt out of analytics tracking using the methods described above
  • Request information about what data we have collected about you
  • Contact us with privacy questions

Security

We use standard security measures to protect email addresses. No system is 100% secure.

Changes

We may update this policy. Changes will be posted here with updated date.

Contact

Privacy questions or opt-out assistance: [contact form on site]